Digital brand repositioning with an updated visual identity and the creation of a design system to ensure consistency across the entire site;

Information architecture redesigned around two core journeys: a clear e-commerce experience (new arrivals, categories, featured products) and a dedicated “Become a consultant” path presenting the role, benefits, and network structure;

Emphasis on the human dimension through “consultant” pages structured as a reassuring visual narrative (clear explanations, provided tools, testimonials, and access to “Find a consultant”);

Mobile-first UI design in Figma, with high-fidelity mockups, reusable components, and a responsive grid to simplify product updates and support future evolutions;

Close collaboration with developers through documented handoffs, asset optimization, and consistency checks for visual quality, readability (contrast, hierarchy), and responsive behavior.