Reliability-focused positioning: emphasis on the company’s history, continuously trained staff, and modern equipment to establish trust from the first seconds;

Simple, efficient architecture: services structured into clear blocks (window cleaning, premises, façades, specialized interventions), with immediate access to essential information;

Clean art direction: blue-and-white palette associated with cleanliness, professional visuals, and airy layouts to reinforce a perception of seriousness and expertise;

Service credibility through proof: high-quality imagery, detailed descriptions, and a focus on methods and operational rigor;

Conversion-oriented journey: regular calls to action, easily accessible forms, and quick access to contact details to simplify quote requests;

Responsive interface designed for time-constrained B2B audiences: strong readability, smooth navigation, and concise content to enable rapid understanding of services.