Fondamental Group

FONDAMENTAL GROUP

logo fondamental luxembourg

Year

2023

Brief

Create a unified website to showcase a group with highly diverse activities (food, hospitality, real estate) without visual overload or loss of coherence.

Solutions

  • UX architecture structured into successive sections: group overview, followed by dedicated blocks for each activity with concise copy, restrained visuals, and individual links;

  • Minimalist art direction: limited color palette, sans-serif typography, airy layouts, and generous white space to ensure neutrality and elegance across the three business areas;

  • Modular design system built in Adobe XD: responsive grid, reusable components, visual optimization, and coherent asset creation for each division;

  • Detailed handoffs to developers and continuous collaboration to ensure a lightweight, faithful integration aligned with the final Drupal implementation;

  • Quality checks focused on alignment, contrast, visual consistency, and mobile readability, with risk management centered on simplification and prevention of visual overload;

  • Outcome: a clear, harmonized interface that highlights each activity while expressing the unity of the Fondamental Group.

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