Soss
Home care services
Visual identity
Year
2021
Brief
Create a modern, reassuring visual identity for SOSS, a provider of home care and support services, capable of expressing the human dimension, proximity, and reliability of the medico-social sector, while standing apart from overly institutional codes.
Solutions
Design of a fluid, scalable logo, based on a typographic construction with progressively varying weights to suggest movement, support, and adaptability;
Creation of a dot-based symbol evoking health (cross), network, and human connection;
Soft, calming color palette (greens/blues) reinforcing notions of care, trust, and benevolence;
Clear, legible rollouts across essential communication materials (stationery, business cards), delivering an identity that is immediately recognizable and professional.