Creation of an impactful and accessible visual universe: vibrant colors, lifestyle visuals, and dynamic codes to establish a modern, family-friendly image from launch;

Multi-format print rollout (urban outdoor advertising, bus shelters, leaflets, promotional ads) with strong information hierarchy (dates, opening hours, offers, access);

Traffic- and real-use-driven approach: short messages, headlines readable at a distance, and layouts designed for fast, situational reading;

Brand consistency across all campaigns: a reusable graphic system enabling frequent updates (sales periods, Sunday openings, in-store events).