Creation of a strong, meaningful symbol: a stylized, refined, and elegant fox (“Lisa” in Russian), combined with an open book evoking knowledge, learning, and cultural openness;

Development of a coherent visual system: the book with three double-page spreads clearly represents the three languages taught, integrated into a form inspired by the lotus (balance, patience, clarity of mind);

Controlled color palette: institutional purple for print and official materials, with more vibrant variations (blue/mauve) for digital uses and social media;

Clear, understated typography, designed for credible, long-lasting educational communication and adaptable across multiple media;

A flexible, sustainable identity, capable of evolving over time while maintaining strong visual recognition.