A clearly asserted “pro” brand signature: the choice of a bold typographic block (CREAZUR / PRO) establishes a clear B2B positioning. The word PRO acts as an instant marker for a trade-focused audience (craftspeople, worksites), while remaining neutral enough to endure over time;

A trade-inspired symbol without clichés: the rounded-square icon combines technical lines (grids/layout plans) with a curve (the “C”), evoking planning, layout, and modularity, delivering a more credible design language than a literal “kitchen” pictogram;

A structuring, not decorative, two-color system: azure blue conveys trust and rigor, while coral adds commercial energy. Their value lies in their signaling role : accents, range markers, calls to action, without multiplying colors;

A graphic territory designed to extend into digital: the identity is built to live within a custom e-commerce framework (catalogs, accounts, B2B workflows) and align with a tool-driven environment (ERP, scalability), while maintaining overall visual coherence.