ADVERTISING CATALOGS
Advertising catalogs play a crucial role in retailers’ communication strategies, allowing them to highlight hundreds of in-store promotions each week. In response to market changes, these catalogs have recently been redesigned to improve readability on digital platforms. This adaptation follows a broader trend marked by the gradual decline in the distribution of physical printed advertising materials. As a result, retailers are seeking to optimize their online presence while maintaining their ability to effectively reach consumers with attractive, clearly presented offers.
AUCHAN LUXEMBOURG
CORA LUXEMBOURG
In today’s digital era, despite the predominance of email marketing campaigns and social media, direct mail remains an effective advertising strategy.
By sending a dedicated promotional catalog each month by post to loyalty card holders, the Cora Concorde store maintains a tangible, physical presence with its customers. In a context where digital communications can be quickly skimmed or overlooked, direct mail enables Cora Concorde to stand out and capture the attention of its target audience.
For Cora Concorde, each month involves the creation of a direct marketing campaign, including the production of advertising brochures and the coordination of various partners such as printers and distribution providers.
LECLERC LUXEMBOURG
KALICO
