Fruitis' Sirop de fruits au naturel
Authentic Syrup
Branding / Visual identity
Year
2019
Brief
Support the launch of Fruitis’, a premium syrup range produced in Algeria, by creating a strong, readable, and distinctive visual identity capable of highlighting the product’s natural qualities while asserting a quality-driven positioning in contrast to the often artificial codes of the market.
Solutions
Creation of a clean, impactful brand identity: a strong typographic logo, immediately recognizable, designed to perform effectively on bottles and on shelf;
Product-focused packaging design: clear information hierarchy, emphasis on flavors through color and iconography, without visual overload;
Bold, natural color palette: distinct color codes for each flavor to enhance recognition and reinforce visual appeal;
Accessible premium positioning: a balanced approach between modern graphic design and references to authenticity, conveying product quality, simplicity, and sincerity.