Borders Shopping Centre
Shopping / Food
Communication materials
Year
2018
Brief
Design and roll out print communication materials for Borders Shopping Centre to promote events and commercial offers, within the context of a high-traffic cross-border shopping mall. The main challenge is to ensure immediate readability, strong visual consistency, and the ability to quickly adapt designs across multiple formats, while integrating dense, multilingual content.
Solutions
Consistent and identifiable graphic rollouts: development of event and promotional materials based on a stable visual identity, adaptable to different themes;
Rigorous information hierarchy: clear structuring of messages (dates, times, offers, access) to enable fast comprehension in real-life situations;
Modular graphic system: grids, blocks, and composition rules allowing efficient, consistent, and repeatable adaptations;
Management of complex content: integration of multiple visuals, logos, and information without compromising readability or creating visual overload.
