MaidinLux
Cleaning Services
Branding / Visual identity
Year
2022
Brief
Support the launch of MaidinLux, a new home cleaning services brand in Luxembourg, by building a strong, reassuring, and immediately readable visual identity capable of conveying a service-quality promise aligned with Luxembourg standards. The challenge: stand out in a competitive market while establishing a professional, reliable, and premium image, scalable across all touchpoints (digital, field operations, vehicles, sales materials).
Solutions
Creation of a distinctive brand identity: design of a clear, memorable logo combining symbols of cleanliness, care, and trust, with a simple, accessible graphic language designed for rapid recognition;
Definition of a cohesive visual universe: fresh, reassuring color palette; modern, highly legible typography; service- and everyday-oriented iconography conveying proximity, efficiency, and reliability;
Multi-format rollout: rigorous application of the identity across key touchpoints (website, social media, printed materials, vehicle branding), using a system-based graphic approach to ensure brand consistency and continuity;
Usage- and readability-driven approach: clear message hierarchy, strong emphasis on services and customer benefits, and designs optimized for fast, intuitive reading both online and in real-world contexts;
Controlled graphic execution: close attention to detail, contrast, and visual quality, with production-ready deliverables adapted to technical constraints (print, web, signage).
