Auchan Luxembourg
Retail
Communication materials
Year
2014 – 2022
Brief
Design and roll out communication materials for Auchan Luxembourg in a large-scale retail environment, adhering to strong brand guidelines and high commercial constraints (volumes, deadlines, readability, and in-store performance).
Solutions
Large-scale graphic rollout: adaptation of visual concepts across a wide range of print and digital materials (urban outdoor advertising, transport wraps, POS displays, promotional assets, mobile), with a constant requirement for consistency;
Layouts focused on commercial efficiency: very strict information hierarchy (offer, price, promotional mechanics, legal mentions), designed for fast, real-world reading (in-store, signage, flyers, mobile);
Management of heavy content constraints: integration of numerous elements (products, prices, labels, legal messages) without loss of readability or visual overload;
Strict adherence to the Auchan brand identity: precise application of color codes, typography, iconographic treatments, and graphic tone, while adapting to the specificities of the Luxembourg market;
System-based graphic approach: grids, modular blocks, and composition rules enabling fast, reliable, and repeatable rollouts over time for recurring campaigns;
Production-oriented execution: print- and distribution-ready files, anticipation of technical constraints, and close collaboration with marketing teams to ensure responsiveness and high-quality outputs.
