Auchan Luxembourg

Auchan Luxembourg

Retail

Communication materials

auchan

Year

2014 – 2022

Brief

Design and roll out communication materials for Auchan Luxembourg in a large-scale retail environment, adhering to strong brand guidelines and high commercial constraints (volumes, deadlines, readability, and in-store performance).

Solutions

  • Large-scale graphic rollout: adaptation of visual concepts across a wide range of print and digital materials (urban outdoor advertising, transport wraps, POS displays, promotional assets, mobile), with a constant requirement for consistency;

  • Layouts focused on commercial efficiency: very strict information hierarchy (offer, price, promotional mechanics, legal mentions), designed for fast, real-world reading (in-store, signage, flyers, mobile);

  • Management of heavy content constraints: integration of numerous elements (products, prices, labels, legal messages) without loss of readability or visual overload;

  • Strict adherence to the Auchan brand identity: precise application of color codes, typography, iconographic treatments, and graphic tone, while adapting to the specificities of the Luxembourg market;

  • System-based graphic approach: grids, modular blocks, and composition rules enabling fast, reliable, and repeatable rollouts over time for recurring campaigns;

  • Production-oriented execution: print- and distribution-ready files, anticipation of technical constraints, and close collaboration with marketing teams to ensure responsiveness and high-quality outputs.

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