Cardif El Djazaïr

Cardif El Djazaïr

Insurance / Corporate

Communication materials

cardif logo

Year

2014 – 2024

Brief

Support Cardif El Djazaïr in the design of corporate and marketing communication materials, adhering to strict brand guidelines while making insurance messages clear, accessible, and engaging.

Solutions

  • Graphic adaptations faithful to the Cardif / BNP Paribas universe: rigorous application of color codes, grid systems, typography, and institutional tone to ensure consistency, credibility, and brand recognition;

  • Design of print and digital materials focused on readability: strict information hierarchy, clear emphasis on key messages, and controlled integration of regulatory content without visual overload;

  • Pedagogical design approach: use of illustrations, pictograms, diagrams, and editorial blocks to simplify complex topics related to insurance, protection, and coverage;

  • Multi-format and multi-use work: outdoor displays, brochures, internal materials, calendars, institutional campaigns, and digital visuals, all designed within a system-based rollout logic;

  • Controlled graphic execution: close attention to detail, contrast, alignment, and visual quality, with strong anticipation of production and distribution constraints.

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