Cardif El Djazaïr
Insurance / Corporate
Communication materials
Year
2014 – 2024
Brief
Support Cardif El Djazaïr in the design of corporate and marketing communication materials, adhering to strict brand guidelines while making insurance messages clear, accessible, and engaging.
Solutions
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Graphic adaptations faithful to the Cardif / BNP Paribas universe: rigorous application of color codes, grid systems, typography, and institutional tone to ensure consistency, credibility, and brand recognition;
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Design of print and digital materials focused on readability: strict information hierarchy, clear emphasis on key messages, and controlled integration of regulatory content without visual overload;
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Pedagogical design approach: use of illustrations, pictograms, diagrams, and editorial blocks to simplify complex topics related to insurance, protection, and coverage;
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Multi-format and multi-use work: outdoor displays, brochures, internal materials, calendars, institutional campaigns, and digital visuals, all designed within a system-based rollout logic;
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Controlled graphic execution: close attention to detail, contrast, alignment, and visual quality, with strong anticipation of production and distribution constraints.
