Rigorous application of BNP Paribas brand identity: consistent use of the Group’s graphic codes (signature green, typography, grid systems, brand signature) across all materials;

Usage-driven campaign design: auto and home loans, digital banking, insurance, and professional services, supported by narrative visuals depicting real-life situations to encourage audience projection;

Strong visual hierarchy: main headline readable at a distance, clear emphasis on the offer, followed by structured integration of arguments, conditions, and regulatory mentions without compromising visual impact;

Work across varied and constrained formats: outdoor advertising, press ads, brochures, reports, educational materials, POS displays, and digital visuals, all designed as a cohesive and scalable graphic system;

Pedagogical and editorial approach: use of illustrations, pictograms, infographics, and modular layouts to make dense financial and institutional content easy to understand;

Production-oriented execution: mastery of print constraints (readability, color management, formats, adaptations), anticipation of real-world distribution conditions, and delivery of reliable, production-ready files.