Creation of a clean, distinctive identity: elegant typographic logo, soft lines, and restrained construction to establish a feminine, contemporary, and long-lasting image;

Structured typographic work: selection of modern, highly legible typefaces suitable for both digital and print use, with a clear hierarchy for commercial and corporate materials;

Controlled color palette: refined, understated colors enhanced with stronger accents (pink/energy accent) to express both elegance and brand character;

Development of an identity symbol: graphic variations built around the “Shoes Addict” sign (lightning bolt), used as a signature element to energize communication materials;

Formalization of brand guidelines: rules governing logo usage, colors, typography, symbols, and layouts, ensuring consistency across all brand materials;

Operational rollouts: stationery, email signatures, communication materials, and visual foundations ready for deployment across the website, social media, and the consultant network.