Oze
Health / Beauty
Branding / Visual identity / Multi-channel advertising campaign
Year
2018
Brief
Create a local dermocosmetics brand from scratch, based on natural active ingredients, designed to establish itself in the Algerian market through a strong, credible, and desirable identity, supported by a comprehensive communication ecosystem.
Solutions
End-to-end brand creation: naming, visual identity, and graphic territory, designed to combine naturalness, scientific expertise, and contemporary femininity;
Premium, cohesive art direction: clean logo, high-contrast palette (white, black, gold/yellow), elegant typography, and stylized botanical iconography to convey both scientific rigor and sensory appeal;
Packaging design: development of the full product range (face care, body care, sun care), with clear benefit hierarchy, optimal shelf readability, and harmonized visual consistency across products;
Multi-channel advertising campaigns: posters, press visuals, and promotional materials combining portraits, products, and emotional headlines to enhance desirability and brand recall;
Editorial and scientific materials: brochures and leaflets integrating educational content, explanatory diagrams, and efficacy claims, visually translating R&D and patented active ingredients;
Controlled multi-format rollout: bags, POS materials, sales tools, and digital assets designed as a cohesive graphic system, ensuring consistency and immediate brand recognition.
