RED DOG COMMUNICATIONS
Brief
Modernise Red Dog’s image following its acquisition and reposition the agency as a strong digital player through a clear, structured and business-oriented website capable of showcasing all of its expertise and portfolio.
Solutions
- Simplified entry path: immediate choice between Marketing Services and Development Services to direct each visitor to the area that meets their needs, followed by a clear and consistent sub-service tree structure;
- Content written with a customer benefits approach, using a contemporary and professional tone to clarify the added value of each division (brand, digitalisation, tech solutions, cloud, security, etc.);
- Modernised UI on Figma: structured design system, hierarchical typography, reusable service cards, sections dedicated to expertise and references to establish credibility and social proof;
- Ongoing collaboration with developers: detailed handoffs, asset optimisation, rapid iterations to ensure faithful integration;
- Rigorous quality assurance: spacing checks, graphic cohesion, responsive behaviour and readability on key modules (services, portfolio, contact);
- Proactive risk management: simplification of effects to preserve performance, graphic alternatives and rapid adjustments according to technical constraints.