Definition of a direct, memorable positioning with the tagline “Financing for professionals!” to immediately clarify the target audience and value proposition;

Design of a modern, responsive showcase website structured around a few key pages (About us, Financing solutions, Fleet & equipment, Contact), explaining the offering without jargon or unnecessary complexity;

B2B credibility building: professional tone, clear information hierarchy (terms, benefits, how leasing works), and emphasis on trust drivers (support, simplicity, responsiveness);

Conversion-focused journey with a central contact form (recurrent calls to action, quick access from navigation and footer) to turn visits into qualified sales leads;

Technical choice of a static HTML site built on Symfony, suited to a young organization: optimized performance, strong security, controlled costs, and a solid foundation to scale content and features as the business matures.