Structured the user experience around simple journeys: use-case presentation by profile (doctors, practices, allied health professionals) and emphasis on tangible benefits rather than raw features;

UI design in Figma with a consistent design system: reusable components, auto-layout, responsive grid, and unified styles to ensure clarity and scalability;

Simplified business messaging: concise copy, consistent terminology, and focus on key healthcare expectations (CNS compliance, security, local hosting);

Ongoing collaboration with developers: regular validations, asset optimization (SVGs, lightweight images), and clear documentation to prevent integration gaps;

Rigorous quality assurance: checks on contrast, alignment, readability, and accessibility best practices, with technical and business feedback integrated before handoff;

Proactive risk management: anticipation of front-end constraints, rapid visual adjustments, and functional alternatives to ensure reliable implementation.